As Charlotte's cool music station, WKQC reaches 213,200 people each week. About 61% of K104.7’s listeners are adults between the ages of 25-54 – people who control the household spending decisions.
Our music format attracts 66% women but designed to also appeal to men who favor the “cool” hits style and presentation of the music. (Source: Arbitron Fall 2007 M-Su 6a-12mid, Cume Adults 18+).
WKQC’s Value Points – We offer a unique music driven approach with extended listening habits. There is little difference in radio rating point spreads. However, there is a big difference in the make-up of station listeners.
WKQC is the station with …
$3.25 billion dollars in audience spending power
Optimum women to men audience composition
Foreground commercial environment: not too soft - not too hard
Thoroughly tested “cool” hits appealing to Adults 25-54
Loyal listeners who have better than average incomes
Significant representation with hard to reach out of home consumers – at work or in car
Well established adults with responsibility for children, households, careers, investments and personal fulfillment
Active adults who rely on radio for entertainment, companionship, information and cultural enrichment
Consumers with discriminating tastes who appreciate quality, craftsmanship, trustworthiness, reliability and convenience
WKQC and the Community…
Our motto is “It’s Cool to Care.” WKQC partners with a number of non-profit organizations in an effort to give back. The function of music, personalities and promotions are complimented by efforts of goodwill and community support.
We deliver results for our advertising partners through outstanding on-air, online and on-site promotions, personality endorsements and sponsorship opportunities.
Station Call Letters:
WKQC-FM
Station Nickname:
K104.7
Slogan:
“Always Cool Songs”
Dial Position:
104.7 FM
Signal Strength:
100,000 Watts
Format:
Adult Contemporary
Target Demographic:
Adults 25-54
Ownership:
CBS Radio
CBS Radio Affiliates:
WNKS, WSOC, WPEG, WBAV, and WFNZ/WFNA
